/Rapido Accessibility
Year
2025
Category
UX Research · Accessibility Design · Product Design
/Rapido Accessibility
Year
2025
Category
UX Research · Accessibility Design · Product Design
> This project focuses on improving accessibility within the Rapido app, specifically for users with Binocular Vision Dysfunction (BVD). It explores how common interface patterns can unintentionally create physical discomfort and cognitive strain. The goal was to rethink the experience so users can complete tasks without fatigue or confusion. Rather than treating accessibility as an add-on, the project positions it as a core product requirement.
> This project focuses on improving accessibility within the Rapido app, specifically for users with Binocular Vision Dysfunction (BVD). It explores how common interface patterns can unintentionally create physical discomfort and cognitive strain. The goal was to rethink the experience so users can complete tasks without fatigue or confusion. Rather than treating accessibility as an add-on, the project positions it as a core product requirement.
> Rapido operates in a fast-paced, high-density environment where users must process information quickly and accurately. However, as highlighted in the testing sections, dense layouts, motion-heavy transitions, and small touch targets create barriers for users with visual impairments. These issues lead to misclicks, disorientation, and task abandonment. The challenge was to reduce this strain while maintaining efficiency in a time-sensitive product.
> Rapido operates in a fast-paced, high-density environment where users must process information quickly and accurately. However, as highlighted in the testing sections, dense layouts, motion-heavy transitions, and small touch targets create barriers for users with visual impairments. These issues lead to misclicks, disorientation, and task abandonment. The challenge was to reduce this strain while maintaining efficiency in a time-sensitive product.
> The process combined empathy-driven research with structured usability testing to uncover real interaction challenges. Pre-testing focused on key journeys like ride, parcel, and train booking. Observations revealed patterns such as users pausing after motion, struggling with dense lists, and relying on physical guides to read content. These insights helped define the problem as one of stability and perception, not just usability.
> The process combined empathy-driven research with structured usability testing to uncover real interaction challenges. Pre-testing focused on key journeys like ride, parcel, and train booking. Observations revealed patterns such as users pausing after motion, struggling with dense lists, and relying on physical guides to read content. These insights helped define the problem as one of stability and perception, not just usability.
> The solution focused on making the interface more stable, forgiving, and readable. Key interventions included reducing motion, increasing spacing, improving visual hierarchy, and expanding interaction areas. Features like visual anchors, motion suppression, adaptive readability, and stronger focus states were introduced to directly address user pain points. These changes were systematically applied across the booking flow to ensure consistency and usability.
> The solution focused on making the interface more stable, forgiving, and readable. Key interventions included reducing motion, increasing spacing, improving visual hierarchy, and expanding interaction areas. Features like visual anchors, motion suppression, adaptive readability, and stronger focus states were introduced to directly address user pain points. These changes were systematically applied across the booking flow to ensure consistency and usability.
> The redesigned experience significantly improves task continuity and reduces visual strain during booking flows. reflected in the retesting outcomes, users were able to navigate with fewer pauses and complete tasks with greater confidence. Improved spacing and clarity restored scanning ability, while reduced motion eliminated disorientation. Overall, users experienced a smoother, more stable interaction without breaking focus.
> The redesigned experience significantly improves task continuity and reduces visual strain during booking flows. reflected in the retesting outcomes, users were able to navigate with fewer pauses and complete tasks with greater confidence. Improved spacing and clarity restored scanning ability, while reduced motion eliminated disorientation. Overall, users experienced a smoother, more stable interaction without breaking focus.
Visual anchors reduce line-skipping and merging
Visual anchors reduce line-skipping and merging
Visual anchors reduce line-skipping and merging
High-contrast separators stabilize horizontal reading
High-contrast separators stabilize horizontal reading
Larger CTAs and cleaner hierarchy reduce misclicks
Larger CTAs and cleaner hierarchy reduce misclicks
Larger CTAs and cleaner hierarchy reduce misclicks
> This project reframes accessibility as a matter of stability rather than compliance. It shows that small interface decisions can have significant physical and cognitive impacts on users. By aligning design choices with real human limitations, the solution creates a more inclusive and reliable product experience. Ultimately, it highlights that designing for accessibility leads to better outcomes for everyone, not just a specific group.
> This project reframes accessibility as a matter of stability rather than compliance. It shows that small interface decisions can have significant physical and cognitive impacts on users. By aligning design choices with real human limitations, the solution creates a more inclusive and reliable product experience. Ultimately, it highlights that designing for accessibility leads to better outcomes for everyone, not just a specific group.
Reach out and let's create something amazing together. Let's achieve greatness.
Nashik,maharastra, india
Reach out and let's create something amazing together. Let's achieve greatness.
Nashik,maharastra, india
Reach out and let's create something amazing together. Let's achieve greatness.
Nashik,maharastra, india
Reach out and let's create something amazing together. Let's achieve greatness.
Nashik, maharastra, india
